Friday, August 19, 2011

EA not backing down on trashing Modern Warfare 3

It is pretty obvious that EA and Activision aren't wishing each other good luck when the both release their similar games in a few months. They are in fact not pulling any punches either. The devil from Activision, Bobby Kotick has been blasting EA's Battlefield 3's console version, as well as some of the Infinity Ward staff rubbing it in publicly that Modern Warfare 3 will run "all the time" at 60 frames per second, taking stab at Battlefields 30 frames per second on consoles.

 EA's hands aren't clean in this little "battle" either. They announced, shortly after Activision announced that their Elite stat tracker would have a monthly cost, that Battlefield would have a similar stat tracker called "Battlelog", which they bragged that it would be "absolutely free." They have also called Battlefield 3 "the best modern warfare game".  Even EA CEO, John Riccitiello got into the fighting spirit and stated that he wants to see the Call of Duty franchise "rot from the core". These fighting words have kind of upset Activision's publishing head, Eric Hirshberg, and said "these attacks are bad for the industry." Hirshberg also thinks that both franchises can succeed and grow.

So, of course EA has a comeback for that too! Their corporate communications guy, Jeff Brown stepped up to defend his company's full court press by saying ""Welcome to the big leagues Eric -- I know you're new in the job but someone should have told you this is an competitive industry." And really driving the knife in by following that up by saying "You've got every reason to be nervous. Last year Activision had a 90 share in the shooter category. This year, Battlefield 3 is going to take you down to 60 or 70. At that rate, you’ll be out of the category in 2-3 years. If you don't believe me, go to the store and try to buy a copy of Guitar Hero or Tony Hawk."

With still about 2 months to go before these games start to hit the shelves, I can see this war of words to continue back and forth all the way up til then!

source: Industry Gamers

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